Smart Budgeting for Chinese Digital Marketing: What U.S. Colleges Need to Know
See how U.S. colleges can budget effectively for marketing to Chinese students — with platform strategy, investment tiers, and real ROI vs agent costs.
The Hidden Power of Online Reputation Management in China
Discover how Chinese families rely on RED, Baidu, and WeChat to evaluate schools — and why U.S. colleges must take online reputation management seriously to protect their brand.
How Often Should You Post? The Frequency That Builds Trust Without Wasting Budget
Discover how U.S. colleges can set the right content frequency on WeChat and RED to build trust with Chinese families — without wasting budget or overcomplicating their strategy.
The Right Platforms (and Website) for U.S. Colleges in China (And How to Use Them)
Learn why a China-localized website, WeChat, and RED (Xiaohongshu) are essential for U.S. college marketing in China — and how they work together to build trust and visibility.
How Much Does It Cost to Build Your University Brand in China?
Explore realistic budget options for building your U.S. college’s brand in China — from $70K starter plans to $220K advanced strategies — and how to achieve more with smarter investment.
When Fewer Chinese Students Come: What It Means and What You Can Do
Explore why fewer Chinese students are applying to U.S. colleges, what factors are driving the change, and how universities can rebuild trust and visibility through a smarter, localized approach.
US Student Visa Social Media Requirement: What Chinese Families and Colleges Need to Know
A new 2025 visa policy requires student applicants to share public social media access. Learn how this affects Chinese families and how U.S. colleges can respond.
The 3 Most Costly Mistakes U.S. Colleges Make When Recruiting Chinese Students
Many U.S. colleges lose time and money with outdated strategies. Learn the 3 most common mistakes in recruiting Chinese students — and how to avoid them.
Beyond Agents: AMB’s Better Way to Recruit Chinese Students
Discover why U.S. colleges are turning to AMB’s flat-rate, culturally fluent model to recruit Chinese students without agents or commissions.
Trump’s U-Turn on Chinese Students: What It Means for U.S. Colleges
Trump says Chinese students are welcome again. Here's what that means for enrollment teams — and how to respond clearly.
Why International Retention Starts Long Before Arrival
Retention begins before enrollment. See why setting clear expectations for Chinese students early makes all the difference.
What Chinese Parents Ask Before Saying Yes to Your College
Discover the key questions Chinese parents ask before approving their child’s U.S. college choice — and how to earn their trust.
How to Recruit Chinese Students Without Paying Agent Commissions
Tired of commission-heavy agents? Learn how your college can recruit Chinese students directly with a flat-fee, culturally aligned approach.