Bringing It All Together: A Roadmap for U.S. Colleges in China
Explore a strategic, data-driven guide for U.S. colleges to rebuild enrollment and visibility in China. Learn why a localized digital strategy offers stronger long-term ROI than agent-based recruiting.
Smart Budgeting for Chinese Digital Marketing: What U.S. Colleges Need to Know
See how U.S. colleges can budget effectively for marketing to Chinese students — with platform strategy, investment tiers, and real ROI vs agent costs.
The Hidden Power of Online Reputation Management in China
Discover how Chinese families rely on RED, Baidu, and WeChat to evaluate schools — and why U.S. colleges must take online reputation management seriously to protect their brand.
How Often Should You Post? The Frequency That Builds Trust Without Wasting Budget
Discover how U.S. colleges can set the right content frequency on WeChat and RED to build trust with Chinese families — without wasting budget or overcomplicating their strategy.
The Right Platforms (and Website) for U.S. Colleges in China (And How to Use Them)
Learn why a China-localized website, WeChat, and RED (Xiaohongshu) are essential for U.S. college marketing in China — and how they work together to build trust and visibility.
How Much Does It Cost to Build Your University Brand in China?
Explore realistic budget options for building your U.S. college’s brand in China — from $70K starter plans to $220K advanced strategies — and how to achieve more with smarter investment.