University of Hull
WHAT TO ACHIEVE
BACKGROUND
After running the University Ambassador Campaign in the same way for years, UoH wanted to introduce something new to significantly boost brand awareness.
% of Impressions Increased
350%+
WHAT WE PROPOSED
SOLUTIONS
Launch an online competitive recruitment campaign to attract new ambassadors.
Transition to an offline debate for final pitches.
Co-brand with a leading recruitment firm to enhance the campaign's professionalism and cross-promote both brands.
Outcome Compare to Before
% of Participants Increased
100%+
% of Prospective Students Increased
150%+
in next year