Jones Lang LaSalle
WHAT TO ACHIEVE
BACKGROUND
JLL aimed to expand its digital presence within China’s social media landscape and establish a stronger lead generation system.
No. of WeChat Followers
300%+
WHAT WE PROPOSED
SOLUTIONS
Establish additional accounts on relevant social media platforms to increase visibility across different channels.
Integrate a powerful marketing automation tool to enhance user experience and drive more lead generation through social media.
Build a comprehensive social media matrix to ensure target audiences can easily access and engage with JLL's services.
Outcomes in four years
No. of Leads Generated
1,000+
No. of Social Media Expanded
10+
30% of them were MQL