HYATT

WHAT TO ACHIEVE

BACKGROUND

Hyatt aimed to drive significant growth within its social media ecosystem by producing more creative and innovative content, effectively highlighting its values and hotels to better engage with the market.

No. of WeChat Followers Increased

15%+

WHAT WE PROPOSED

SOLUTIONS

  • Reform the communication strategy on social media and redefine content categories.

  • Renovate the areas of weakness and amplify the strengths.

  • Create interactive content that fosters engagement, allowing audiences to connect with Hyatt’s hotels and values through immersive, touchable content.

  • Run incentive campaigns, not just by offering gifts to winners, but also encouraging them to leave genuine comments and share their experiences with others.

Outcomes within a year – still growing

Avg. No. of Engagements Increased

40%+

% of Active Followers Increased

20%+