Dulwich International College
WHAT TO ACHIEVE
BACKGROUND
Dulwich International College aimed to unify its official brand WeChat account with those of its schools, targeting both current and prospective students. The goal was to tailor content for different types of followers, enhancing student recruitment and improving the overall user experience.
No. of Submission
200+
WHAT WE PROPOSED
SOLUTIONS
Implement an automated marketing tool to track and identify each follower's status with the schools.
Develop a communication strategy on WeChat to support the effective use of the marketing automation tool.
Optimize digital presence with a customized user journey to better understand and address the needs of each WeChat follower.