Cathay Bank

WHAT TO ACHIEVE

BACKGROUND

Cathay Bank has maintained its official WeChat account for years and sought a fresh approach to enhance its presence in the digital landscape. The goal was to deliver more timely and practical tips and content to better serve its customers in mainland China.

WHAT WE PROPOSED

SOLUTIONS

Provide Cathay Bank with valuable recommendations on how to improve and refine its content creation strategy.
Develop brand-aligned content for Cathay Bank, incorporating trending topics and thoughtfully designed materials to deliver value and demonstrate care for its customers.