Social Media Management
CHALLENGES
MONTBLANC is seeking to have an even stronger brand awareness and looking for more end to end communication on social media in China market, in order to cover their target audiences, build up emotional linkage, tell the brand story and a higher sales growth.
SOLUTIONS
Based on luxury industry and MONTBLANC target audience’s characters, we provide a unique social media strategy for MONTBLANC, to meet its expectation.
Diverse Digital Dominance
Serving as a comprehensive brand hub for Montblanc, where audiences can gain in-depth knowledge. By incorporating mini-programs, each post effectively drives traffic towards e-commerce platform.
Utilized to boost brand awareness among young people through celebrity partnerships, placing emphasis on generating impressions and fostering engagement.
Douyin (Tik Tok)
The focus is on captivating even younger audiences with dynamic, entertaining content that showcases the exceptional design of the products and communicates the brand's concept.
Red
Used to capitalize on the "her economy". Primarily targeting female audiences by collaborating with KOCs for broader reach and featuring OOTD content to demonstrate how Montblanc’s products seamlessly integrate into everyday life.
RESULTS
All KPI guaranteed.
Follower growth
Follower active rate
Traffic direction to e-commerce
Awareness